A data center tour in virtual reality

A narrative VR marketing experience for Green Mountain data center in Norway.

Background

Green Mountain data center company wished to have a realistic, remote virtual reality tour of their data centers, especially for the potential customers in the U.S.

The experience was used by Green Mountain in various industry exhibitions & client meetings and received great feedback.

Role

Lead designer
Production management
Prototyper
UI Engineer

Tools

Unity3D
Figma
MR Headset
(Samsung Odyssey)

Team

Unity Developer
Project Manager
3D artist

Stakeholders

Marketing coordinator (client)
Customer Success Manager

Key challenges

Designing virtual reality, remotely

The client was located in Norway. The design communications were done remotely.

Augmented reality in VR

Designing an unique blend of new technologies - mimicking AR experience with VR devices.

Easy to use for marketing use

Experience had to be extremely easy to use for marketing and exhibitions.

Artefacts

Outside views

The virtual reality tour has augmented reality highlights inside of the VR 3D environment. The scenery was captured in 3D using photogrammetry.

Inside views

Sponsors of the experience have their own highlights in the environment, ranging from basic product information to videos and X-ray views of their products.

Xray elements

At some places, objects of the other rooms can be seen through the walls. A guiding trail on the floor is leading the user to the next locations.

On-screen UI

The presenter has on-screen shortcuts to all of the tour locations.

Learn more

More information available upon request.